Join us for our 100th episode as we welcome back brand genius and proud New Jerseyan Craig Dubitsky, the mastermind behind iconic brands like  method, hello, and eos. Craig spills the beans on his latest venture with Hollywood’s Robert Downey Jr.

Dubitsky and Downey Jr. have teamed up to bring something fresh to the coffee world with happy®. This brand blends innovative recyclable design, award-winning coffee taste, and an impactful approach to philanthropy by partnering with the National Alliance on Mental Illness as a formal stakeholder because being happy is not a 24/7 thing. We all need help extra sometimes.

Tune in to discover how Iron Man’s super-taster abilities perfected happy’s blends, and how Dubitsky continues to improve everyday staples with quality, design, and affordability—making us all a little happier!

Craig-isms

• “Brew and Improved”
• Beautility – Beauty plus Utility
• FONT – Fear of Not Trying
• Don’t just sustain the environment, improve it!

Watch & Listen

Transcript

AI Summary

100th Episode Celebration

Introduction

Hosts, Janette and Rachel, celebrate their 100th episode and introduce their guest, Craig Dubitsky, a brand wiz known for creating popular brands like hello®, method®, eos®, and now happy®.

Craig Dubitsky’s New Launch: happy®

Craig discusses his latest venture, happy®, which includes a coffee line launched in partnership with Robert Downey Jr. and the National Alliance on Mental Illness (NAMI). The hosts mention tasting the coffee and describe it as smooth and enjoyable.

Craig’s Background and Journey to Coffee

Craig shares his background, revealing that he was never a coffee drinker until recently. He recounts how he was approached by a major retailer to help with coffee-related ideas, leading him to explore the coffee industry. His initial lack of interest in coffee stemmed from a childhood experience that left him with a negative association.

The Role of Robert Downey Jr.

Craig explains how he connected with Robert Downey Jr. through a mutual acquaintance. Their initial conversation lasted over three hours, during which they bonded over music and personal stories. Downey’s expertise as a “super taster” played a crucial role in developing the coffee blends for Happy.

The Importance of Packaging

The hosts and Craig discuss the unique packaging of happy® coffee, which is designed to be environmentally friendly and aesthetically pleasing. Craig emphasizes the importance of using recyclable materials and creating packaging that consumers would want to keep.

Partnership with NAMI

Craig highlights the partnership with NAMI, explaining that it goes beyond a simple donation model. Instead, NAMI has a stake in the company, allowing for a deeper collaboration. The goal is to raise awareness about mental health and provide resources through the coffee brand.

Mental Health Awareness

The conversation shifts to the importance of mental health, with Craig sharing alarming statistics about the rise of mental health issues and suicides among teens and adults. He emphasizes the need for open conversations about mental health and the resources available through NAMI.

Conclusion

The hosts express their gratitude to Craig for joining them on their 100th episode and for sharing his insights. They encourage listeners to engage with the happy® brand and its mission.