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Our Numbers

(30 days average)

Podcast Downloads

Social Media Views

Website View

Youtube Views

Audio Promo Sample

Audience

Geography


  • 45% Northern New Jersey audience

  • 40% U.S. outside NJ (led by NY, then CA, TX, FL, PA)

  • 15% international (Germany, Canada, Ireland, UK)

 

Platform Breakdown


  • Audio: 50/50 gender split, ages 35–50, loyal listeners

  • YouTube: 70/30 male/female, ages 25–44, national reach

  • Instagram/TikTok: 50/50 gender split, ages 35–60, lifestyle & community focus

 

Diversity Estimates



Approx. 50% Multicultural, 50% White

 

Audience Traits



Gen X, Millennials, Baby Boomers, Curious, Entrepreneurial, Engaged, Humorous, Thoughtful, Diverse, Loyal, Influential, Creative, Social, Community-minded, Open-minded, Educated,  Inspired, Connected, Culturally-aware, Liberal Leaning.

 

Interests



Storytelling and news related to: Art, Books, Community, Creativity, Culture, Education, Events, Film, Food, Innovation, Music, New Jersey, News, Politics, Tech.

 

Podcast Tone


Advocate for our guests and New Jersey. Positive focused. Poltically, liberal leaning, but are open to different political points of view.

    Impact

    Montclair Film Festival Partnership 

    Audio Promo + Related Episodes

    We ran a three-week promotion for MFF, with audio spots, web ads, and social media shoutouts, resulting in 8,000 interactions with their content we published. They had a 10% increase in festival attendance. We’re confident we contributed to a few of those percentage points.

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    Montclair Local Partnership

    Video and Podcast Election Coverage

    The feedback on Montclair’s 2024 election interviews was exceptional, with many people reaching out via texts and emails to share how they helped them make important decisions. And a couple of the winners credited us. A remarkable 40% share of the turnout listened to our coverage episodes!

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